Flash-only sites are not mobile
Let’s do a quick case study:
In Denmark, the major public transportation companies have teamed up to provide tickets via SMS. The setup is simple:
- Send “1 2″ to 1415 (to get a 2-zone ticket, valid for journeys beginning in zone 1)
- Reply “JA” to the SMS you get back
- You receive a SMS ticket that you show to the busdriver or the train conductor
If you are waiting for the bus, and you need this information, what do you do? You go to the information site (www.1415.dk) on your mobile browser, right?
Wrong. It’s flash only.
Given that no commonly available phone support native Flash very well (or at all) – please just provide a xhtml alternative.
Ironically, the site features a competition, where you can win — you’ve guessed it — an iPhone!
I smell an old-fashioned approach to marketing. I hope they have a mobile version coming up soon.